Tenfold is one of this years sponsors of the Northern Colorado Business Report's Mercury 100 Awards. As part of our sponsorship, Tenfold helped theme and design a series of ads and event collateral. The Mercury 100 Awards celebrate Northern Colorado's fastest growing companies. This year's theme, "I Did It My Way," speaks to these companies' determination to grow in the face of economic uncertainty and hardship (with a little nod to the Chairman of the Board).
Ssuru is a custom software development company who does very little marketing. Most of their business is obtained through the entrepreneurial efforts of the owners—they find an overlooked need within an industry and then they go pitch a custom software solution to the executives. I guess it helps to have a knack at getting your foot in the door! Ssuru's process allows them to blend the best of both worlds: accuracy and innovation. When Tenfold was approached to name the company and design Ssuru's logo and identity, we were told to keep it simple and professional. The name Ssuru sounds like the word for "crane" in Japanese, which speaks to the company's understated grace.
Zì Zài Dermatology is a traditional Chinese skin care company founded by Diana Hermann. After studying TCM in China, Diana has been working as an herbalist and acupuncturist in Fort Collins. Recently, she decided funnel her knowledge and passion into a topical product line. The name Zì Zài means "freedom." Diana's goals include helping people be free of skin ailments so they can live a better life.
The logo is based on an ancient Chinese chop. A chop, or seal, is a general name for printing stamps that are used in lieu of signatures in personal documents, contracts, art, or any item requiring acknowledgment or authorship in East Asia. The tree used on the business cards and envelopes is based on Chinese paper art. Overall, we wanted identity to feel old world China, but accessible for the westerners. Tenfold is working on a Zì Zài web site and packaging to launch soon.
Tenfold has been featured on the Denver Egotist under the headline "HELPING COLORADO SUCK LESS: THE TENFOLD COLLECTIVE." The Egotists have also listed Tenfold in their "recommended talent" section among some very notable Colorado firms. Wow, we are completely flattered!
The Denver Egotist is a blog managed by some Denver's top creative talent. They make it their mission to promote local agencies while raising the benchmark for creative services in Colorado. Below is their Manifesto.
THE DENVER EGOTIST MANIFESTO
In order to promote creative growth in Denver, one must admit the city is conceptually stunted. It’s not on the tip of any tongues, and for good reason. Safe solutions, droll concepts. It is our belief, as creative participants in this city, that the opportunity for change lies at our feet and that it can happen by challenging one another, by holding each other accountable for our work, and by hiring and promoting local talent. This is our attempt to foster big ideas and radical thinking on a local level. To remind us all why we love this job. This is The Denver Egotist, a means to an end.
Last summer when gas prices were sky high, retailers couldn't keep enough scooters on hand. Like many people, I think the scooter is an attractive product when it comes to price point and fuel economy. But most "manly" men wouldn't be caught dead riding a scooter. Enter the Honda Ruckus. Although it performs the same function as its more voluptuous counterparts, the Ruckus is styled like an ATV for those who would buy an SUV over a minivan.
The Ruckus is a great example of where design plays a vital role in changing negative perceptions of a product. For those who define their personal brand as manly and rugged, the Ruckus becomes an object of desire. In a sense, the design of the Ruckus is saying, "buying a scooter doesn't mean you'll be made fun of by Harley riders. You can keep your bollucks and still get crazy gas mileage."
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