Tenfold Wins 4th Street District Logo Contest

The Tenfold Collective recently won the Association of Downtown Merchant's contest to design the 4th Street District logo. We entered the contest as a way to show our support for downtown Loveland, Colorado. Our office is located on 4th Street and we frequent many downtown restaurants and stores.

The new 4th Street District logo is a blend of modern and letterpress typefaces, reflecting the blend of new and old in the downtown area. The type treatment is based on motifs from the late 1800's, creating a feeling of authenticity and a connection to the city's heritage. (Loveland was founded in 1877.) The colors are lively, and we intentionally avoided the use of an icon, allowing the logo to be coupled with seasonal imagery.

Click here to read the article in the Loveland Reporter-Herald.